The Competitors objective is one of eight objectives in the Acquire product. Objectives are a grouping within the ads structure and are pre-determined. Each objective contains a specific goal. The Ad Bundles and Ads within that objective seek to accomplish that goal. To read more about the Ad structure in Acquire, click here.
The goal of the Competitors objective is twofold: to target potential customers looking to shop your competitors as well as to conquest customers who have expressed interest or shown intent to shop your competitors via 3rd party websites.