The new Nurture Overview Page packs a powerful punch with a sleek new UX, loads of data, and customer stories to show Dealerships exactly how Nurture is impacting their bottom line. Nurture, the automated, AI based lead nurturing system by AutoLeadStar, enables Dealers to generate new revenue from existing CRM customers by leveraging data, identifying new opportunities, and engaging customers with scalable, hyper-personalized, omni-channel communication across an optimized platform.

The Nurture Holiday Email Templates allow dealers to advertise holiday specials in order to attract and engage shoppers around available seasonal offers. Holiday email templates helps your dealership to leverage the festive holiday season while aligning your marketing around a consistent theme or message. Nurture's Holiday Email Templates are designed to drive more relevant traffic to your website, boost onsite conversions, and create a fun, festive customer experience across all your marketing activities. Dynamic landing pages also reflect this festive holiday theme so you engage with consistent copy and design across the entire shopper journey!

We know how important it is for dealers to acquire vehicles and fill in their lots, especially now with inventory shortages and production backups! So we're happy to announce more tools in our arsenal to help dealers win with Vehicle Acquisition: 1) support for Kelly Blue Book Instant Cash Offer 2) Vehicle Acquisition Campaigns. New Dealership Service: KBB ICO 💸 Is your dealership using KBB ICO? With this new Dealership Service, you can make sure to route shoppers directly to the ICO page on your dealership website, with the flip of a switch. Vehicle Acquisition Campaigns 🚗 Nurture is activating more of your shoppers and turning customers into repeat buyers. Now, you can engage these customers around new vehicle acquisition campaigns! Want to buy a shopper's vehicle? Offer cash for a trade-in? Purchase before the next lease renewal? Nurture's got your back with campaigns for all of these scenarios.  

AutoLeadStar has enabled capabilities within other parts of our platform to support Last Call's reach both on the web and on your website. Inside of Connect, our onsite conversion tool, several features will now automatically support and work in tandem with Last Call: 1. When a shopper views a Last Call VDP, from any source of traffic, Connect will retarget this shopper in a subsequent session onsite and trigger an ePrice lead capture form with the relevant Last Call vehicle details and image during their next visit. 2. If a shopper has visited any Last Call VDP, even if they did NOT come from a Last Call Ad, Connect will trigger a special Last Call exit-capture module before the user exits the site, attempting to capture and convert the shopper. This exit-capture will target relevant shoppers for up to 30 days after they have visited a Last Call VDP.

The Ignite Specials page has a new and improved look, making it easier for shoppers to find the vehicle information they need and the incentives they want. The ability to display discounts at a customizable level for each shopper allows dealerships with Ignite to display incentives and rates sometimes below and oftentimes better than competing dealerships. Ignite generates and displays the best available offers based on your inventory, pricing, rebates, incentives, residuals, and other dealership set parameters. Ignite's incentives are compliant, up-to-date, and automatically generated so the dealership can focus on selling cars instead of updating website offers.

The Pre-Order Inventory feature allows AutoLeadStar to promote vehicle models that have not yet been released, but are available for pre-order. The Pre-Order Inventory feature is a platform level feature which enables Acquire to create advertising and Connect to offer engagements and retargeting around these vehicles. When pre-order vehicles are added into the AutoLeadStar platform, a new objective inside Acquire is opened which contains bundles of ads and keywords related to the pre-order inventory. This objective will be automatically turned ON for all active Acquire channels and may only be paused from within the Pre-Order Inventory Data source. Additionally, a new Connect module called Pre-Order Inventory will be activated which includes a lead capture form that triggers on the Pre-Order vehicle landing page. This module will appear for those coming to this landing page from ALL traffic sources including Acquire. Connect will also retarget onsite shoppers who have been to the Pre-Order landing page with an engagement to convert on that vehicle.

While inventory levels ramp back up, dealers still need cars on the lot to sell. Trade-in is not always an option so dealers must find creative ways to transact. Introducing, the latest ad-bundle inside the Acquire Trade-In Objective, Sell Your Car. Sell Your Car Ad Bundles speak to cash-back or sell-us-your-car programs at the dealership and help to make sure your dealership is still capturing leads, maintaining market share in your area, and most importantly, transacting.

Available Inventory Promotion is a Dealership Service which allows dealers to promote the fact that they have inventory on the lot and available for purchase. This is especially useful when dealership inventory levels are low, manufacturer production is limited, or when hot, newly released models are in great demand. When the Available Inventory Promotion Dealer Service is enabled, Acquire automatically creates and deploys special templates and bundles under New and Used inventory objectives across the Search, Display, and Social channels. We recommend leveraging the Connect Quick React module and adjusting the messaging to reflect your offerings so that all visitors to your website are presented with a message that aligns with your available offers.

The Competitors objective is one of eight objectives in the Acquire product. Objectives are a grouping within the ads structure and are pre-determined. Each objective contains a specific goal.  The Ad Bundles and Ads within that objective seek to accomplish that goal. To read more about the Ad structure in Acquire, click here. Goals The goal of the Competitors objective is twofold: to target potential customers looking to shop your competitors as well as to conquest customers who have expressed interest or shown intent to shop your competitors via 3rd party websites. 

Many dealerships want to advertise that they offer, or work with financial institutions who offer, subprime financing to customers with bad, low, or no credit in order to help them finance vehicles. If your dealership offers this type of financing, Acquire now provides a subprime advertising feature which enables you to publicize this service to your shoppers and customers. While some brands support this, others do not, so the subprime advertising feature is OFF by default when a new account is opened. Once turned ON, this service will automatically create and insert subprime financing templates inside the Acquire Ads on Google Search, Display, and Social for the dealership.  

Dealership Offers are a data source from which the AutoLeadStar platform may receive Dealer inputs in order to create Offers (Connect) and Ads (Acquire) which reflect the specials offered at the Dealership. Dealership offers allow you to upload your own offers directly into the platform in order to create Ads and Offers to be leveraged across the AutoLeadStar products and provide up-to-date and relevant Dealer incentives to shoppers across the customer journey. Dealership Offers support model, trim, and VIN level incentives!