January 4, 2023
AutoLeadStar Supports Google Analytics 4
- AutoLeadStar now firing events into Google Analytics 4 for our customers (Read More)
- We are working together with the ASC to create consistent industry standards in GA4 (Read More)
A Digest of Our Latest Feature Releases
December 1, 2022
New Nurture Service Campaigns + RO
- New Nurture Service Campaigns now available (Read More)
- Retain service customers, activate service shoppers, or get more sales from your service lane
October 6, 2022
New Nurture Campaign: Pre-Order Inventory
- engage shoppers who’s VOI model matches vehicles you've added in Pre-Order Inventory. (Learn more)
- dealers can now move vehicles before they even hit the lot!
September 12, 2022
Data Lake by AutoLeadStar
- The simple way for your dealership to build a data strategy (Learn more)
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New Data Lake: shopper and inventory data connected, cleaned, and accessible
August 14, 2022
Updated CDXP Navigation
- Updated, easy-to-use Dashboard navigation (Learn more)
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New Data Lake: shopper and inventory data connected, cleaned, and accessible (watch the video)
July 8, 2022
Shopper Quality Score
- The Shopper Quality Score helps dealers to understand how qualified a shopper is. (Learn more)
- Enable your sales team to prioritize follow-up, empower your BDC to expedite processes
July 5, 2022
New Nurture Campaign: Newly Listed Inventory
- engage shoppers who’s VOI matches a vehicle recently arrived on lot / added to the inventory feed. (Learn more)
- dealers move inventory quicker, shoppers get the jump on the newest goods
May 25, 2022
New CDXP Page: The Shopper Page
- View a timeline of the entire shopper journey to date (Learn more)
- See all Nurture emails, Acquire Ads, Connect engagements served to this Shopper
- Combines multiple shopper entities into one
May 23, 2022
New CDXP Page: Shoppers Page
- The Shoppers Page gives you a taste of what connected shopper journeys look like.
- Click into any shopper and see their Shopper Page with a complete marketing activity timeline (Learn more).
May 23, 2022
New CDXP Page: Data Sources
- New look and layout inside our CDXP
- Data Sources page is where you can view and connect all your data to the CDXP platform. (Learn more)
May 22, 2022
New CDXP Dashboard Layout
- New and intuitive left side navigation menu (watch the video)
- Condensed and streamlined Acquire menu
- New Data Sources and Shoppers pages
April 26, 2022
Google Ads API Migration Complete
- AutoLeadStar migration to the new Google Ads API v10 is complete (Learn more).
- These changes enable us to begin work on New Ad types, Google Performance Max, Google Discovery + Lead Gen
April 5, 2022
New Nurture Setting: Advertise MSRP or Dealer Price
- New Nurture setting added for customer emails (Learn more)
- Dealerships can choose to include either MSRP or Adjusted Dealer Price in emails
- More flexibility, customization options
March 23, 2022
Last Call Overview Page Enhancements
- New metric available inside Last Call overview (Learn more)
- Track inventory average days on lot before/ after Last Call
- More ROI reporting for your team
March 1, 2022
New Reporting Page for Last Call
- New reporting available inside Last Call Dashboard (Learn more)
- Track performance of Last Call promoted vehicles
- Dive into Last Call Shopper journeys
February 2, 2022
New and Improved Group Performance Page
- Provides a consolidated view of performance across rooftops (Learn more)
- 360 view of connections between products
- View aggregated reporting or dive into individual rooftops
January 15, 2022
Updated Platform Performance Page – NOW LIVE
- Updated Platform Performance Page, shows entire CDXP (Learn more)
- Drill thru for higher resolution on reporting
- Date range picker for daily, weekly, monthly or custom view
December 21, 2021
New Nurture Overview Page – NOW LIVE
- Updated Nurture overview page, improved UI/UX (Learn more)
- More data, updated reporting
- Customer stories to highlight impact and performance
December 13, 2021
Holiday Email Templates LIVE in Nurture
- New Nurture Holiday Email Templates (Learn more)
- Designed to drive more relevant traffic to your website, boost onsite conversions, and create a fun, festive customer experience
December 7, 2021
New Vehicle Acquisition Features
- Support for Kelly Blue Book Instant Cash Offer (Learn more)
- Vehicle Acquisition Campaigns live inside Nurture (Learn more)
October 18, 2021
Last Call Across the AutoLeadStar Platform
- Last Call now inside of Connect, onsite conversion (Learn more)
- Onsite retargeting of Last Call shoppers
- Last Call exit-capture retargets for up to 30 days after shopper sees a Last Call VDP
October 14, 2021
New Ignite Specials Page Upgrade
- The Ignite Specials page has a new and improved UX/UI (Learn more)
- It's now easier for shoppers to find the vehicle information they need and the incentives they want
August 17, 2021
Pre-Order Inventory Platform Feature
- Promote models that haven't been released, but are available for pre-order (Learn more)
- Enables Acquire to create ads, Connect to offer engagements and retargeting
August 14, 2021
New Ad Bundle: Sell Your Car
- A new ad-bundle inside the Trade-In Objective (Learn more)
- Help your dealership capture leads, maintain market share, transact - during a shortage
August 8, 2021
New Dealership Service: Available Inventory Promotion
- Allows dealers to promote that they have inventory! (Learn more)
- Includes special templates under New and Used inventory objectives
- Available for Search, Display, and Social
June 28, 2021
Ignite Specials Page Upgrade
- The Ignite Specials page has a new and improved UX/UI (Learn more)
- It's now easier for shoppers to find the vehicle information they need and the incentives they want
June 20, 2021
New Objective: Competitors
- New objective added to Acquire: Competitors (Learn more)
- The goal of the objective is 1) to target customers shopping your competitors 2) to conquest customers via 3rd party websites.
May 30, 2021
New Subprime Financing Dealership Service
- New dealership service to support subprime financing (Learn more)
- Acquire now provides a subprime advertising (opt-in)
- Available on Search, Display, and Social
April 30, 2021
Vin-Level Offers Now Inside Dealership Offers
- Dealership Offers, a platform data source, now supports model, trim, and VIN level incentives! (Learn more)
