What is data connectivity?
Data connectivity is the process of taking siloed, disjointed data and connecting it together into one organized, cohesive system. This keeps modern businesses productive and in-line with customer expectations today. When your data is connected, you can leverage machine learning, artificial intelligence, and predictive analytics to make data-driven decisions for marketing, sales, and other departments.
What is data orchestration?
Data connectivity is only half the battle, though. Data orchestration is the automation of data processing and data-driven decision making. Once the data sources are connected, data orchestration turns the consolidated data into marketing action that translates into a seamless customer shopping experience.
YOUR CDXP 101 PLAYBOOK
Gain access to our Introduction to CDXP for Automotive whitepaper including the fundamentals of CDP, CDXP, evolution of CDXP, and the applications of CDXP in automotive. Discover how CDXP can streamline your marketing by using an omni-channel approach.
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The CDXP Customer Journey
Get a glimpse into the CDXP customer journey
AutoLeadStar’s CDXP platform customizes your user’s journeys at every step of the way. Any interaction a single user has with your brand immediately dictates what their next touchpoint will look like- tailor-made to their experience.
Meet CDXP Technology: Scale, Speed, and Specificity
AutoLeadStar’s CDXP is powered by our proprietary 3S technology: the scale, speed and specificity to replace manual, low-tech “digital” with completely automated, hyper-targeted, omni-channel marketing campaigns from a dealership’s database.
A single platform, powered by automation and AI, for the entire sales-to-market process. AutoLeadStar enables dealerships to become technology powerhouses, leveraging technology to sell cars as they should be sold, at scale.
AT YOUR FINGERTIPS
Why Dealerships Need a Customer Data & Experience Platform (CDXP)
Dealership marketing teams can reclaim their time and put their energy toward strategy and goals.
Sales teams can stop logging into multiple dashboards and view one, unified shopper entity with extensive, data rich lead data and shopper journeys.
Today’s shoppers will experience a consistent message on and off site, in real time, with hyper-targeted and personalized offers at every step of the buying journey.
Derek DeBoer, TC Chevy