HOW IT WORKS

AutoLeadStar’s CDXP

Customer data & experience platforms are built from the principles of data connectivity & orchestration.

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What is data connectivity?

Data connectivity is the process of taking siloed, disjointed data and connecting it together into one organized, cohesive system. This keeps modern businesses productive and in-line with customer expectations today. When your data is connected, you can leverage machine learning, artificial intelligence, and predictive analytics to make data-driven decisions for marketing, sales, and other departments.

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What is data orchestration?

Data connectivity is only half the battle, though. Data orchestration is the automation of data processing and data-driven decision making. Once the data sources are connected, data orchestration turns the consolidated data into marketing action that translates into a seamless customer shopping experience.

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YOUR CDXP 101 PLAYBOOK

Gain access to our Introduction to CDXP for Automotive whitepaper including the fundamentals of CDP, CDXP, evolution of CDXP, and the applications of CDXP in automotive. Discover how CDXP can streamline your marketing by using an omni-channel approach.

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GET A GLIMPSE INTO
The CDXP Customer Journey

Get a glimpse into the CDXP customer journey

AutoLeadStar’s CDXP platform customizes your user’s journeys at every step of the way. Any interaction a single user has with your brand immediately dictates what their next touchpoint will look like- tailor-made to their experience.

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Meet CDXP Technology: Scale, Speed, and Specificity

AutoLeadStar’s CDXP is powered by our proprietary 3S technology: the scale, speed and specificity to replace manual, low-tech “digital” with completely automated, hyper-targeted, omni-channel marketing campaigns from a dealership’s database.

Scale

Market every car as if it’s your only one: Publish multiple versions of each VIN-level ad, to resonate with different buyers and needs. Take advantage of all your incentives and inventory with endless multi-variant campaigns, and reach wider audiences with thousands of keyword combinations.

Speed

Don’t lose time: Create ads – language and creative – automatically, change them in seconds, run and optimize 24/7. OEM offers are instantly created into ads and campaigns, and there’s no lag time with price changes or disclaimer updates.

Specificity

Make a match: Target in-market shoppers based on their online behavior and make successful car-buyer matches. Create messages for every buyer as if they are the only shopper you are targeting and adapt your messages to the buyer’s behavioral patterns online, in real time.

The Outcome

A single platform, powered by automation and AI, for the entire sales-to-market process. AutoLeadStar enables dealerships to become technology powerhouses, leveraging technology to sell cars as they should be sold, at scale.

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A single platform, powered by automation and AI, for the entire sales-to-market process. AutoLeadStar enables dealerships to become technology powerhouses, leveraging technology to sell cars as they should be sold, at scale.

SCALE.
SPEED.
SPECIFICITY.

AT YOUR FINGERTIPS

Car dealership lead generation
AutoLeadStar has become the one partner that we couldn’t live without.

Derek DeBoer, TC Chevy

Derek DeBoer