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Fullpath consolidates first-party dealership data and layers it with powerful AI and marketing automations so dealers can create exceptional customer experiences.
Fullpath works to unify your disconnected, siloed data sources into one, organized, clean, and cohesive platform called a Customer Data Platform (CDP). This is a critical piece in creating a sustainable and resilient business that makes smart, data-driven decisions.
Fullpath uses identity resolution technology to compile singular profiles for every shopper that includes all interactions and engagements they have with your dealership including website activity, vehicle of interest, ads engaged, emails received or opened, demographics information, and more.
Fullpath layers your data with powerful AI and marketing automations to activate your data. This allows you to automatically create and execute effective personalized targeted ad and email marketing campaigns designed to drive sales and loyalty.
Fullpath leverages real-time data updates to ensure your dealership nurtures your entire sales funnel, top to bottom, by engaging every prospect and customer with relevant and valuable content based on their current needs and preferences.
Management
Get a clear and consolidated view of your dealership’s activity with monthly reports. Use these insights to bolster the efforts of your teams, improve dealership operations, and increase your customer lifetime value (LTV).
Marketing
Automatically create hyper-specific audiences and generate hundreds of smart, AI-powered targeted ads, and email campaigns. Optimize your ad budgets around the clock using machine learning to drive leads and improve your ROI.
Sales
Understand the full customer journey with data-rich profiles built for every shopper so you can personalize your approach, close more sales, and drive loyalty by creating exceptional customer experiences on and off the dealership floor.
Service
Get fully automated service campaigns to put an end to the cycle of endless phone calls in order to optimize your processes and get your team back to work.
Fullpath’s dashboard makes your data accessible, exportable, and actionable so your team can actually use your data to improve your marketing strategy, personalize your sales approach, and optimize your day-to-day dealership operations.
Fullpath’s open API creates more opportunities for data connectivity with your existing vendors so you can take full advantage of your data, no matter where it comes from. Vendors looking to connect to Fullpath can reach out to our team at integrations@fullpath.com.
Dealerships are required to comply with FTC data protection rules. Fullpath is ISO 27001 certified. This is the top international standard of information security so you can rest assured knowing your data is safe and you are meeting the required standards for compliance.
Fullpath consolidates, cleans, and normalizes your dealership’s first-party data into one integrated platform.
Fullpath uses identity resolution technology to create a singular, data-rich profile of every dealership shopper.
Fullpath leverages powerful AI and marketing automations to build hyper-segmented audiences for automated targeted ad campaigns, personalized emails, and dynamic landing pages.
Fullpath ensures your campaigns are fully optimized for leads around the clock so you get the most out of your marketing dollars.
Engage your entire CRM at scale with AI-powered personalized email campaigns designed to turn dead leads into active shoppers and create a new stream of revenue for your dealership.
Leverage your first and third party data to create highly effective AI-powered social, search, and display ads that are optimized around the clock to drive high-intent leads.
Elevate your website experience with personalized engagements designed to drive lead conversions by prompting shoppers with hyper-relevant info and offers that meet their needs.
Put every vehicle at the front of your lot with AI-powered campaigns designed to drive shopper-grade traffic to your lagging VDPs to get your at-risk inventory seen and sold.
Engage your high-value equity-positive shoppers with ads and emails based on their personal equity status.
Provide AI-powered dealership-specific, personalized, and highly detailed replies to incoming customer questions and provide shoppers with an excellent customer experience 24/7.
We just need a few more details so we can personalize your demo.
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We just need a few more details so we can personalize your demo.