A Post COVID-19 Era for Automotive: The Next Leap in Dealer Technology

The 2020 pandemic disruption of the US car market has created a singular opportunity to advance digital and AI-based automated marketing technologies to dealers. With showrooms closed or operating under strict limitations, dealers are highly motivated to adopt new technologies that enable digital transformation, hyper-targeted digital marketing and remote selling.

In this report, we explore the four major trends that constitute this opportunity, which we believe will bring the greatest transformation the industry has seen since the wave of digitization in the late 1990s.