Media Resources

Guidelines for AutoLeadStar brand and media resources.

The AutoLeadStar Platform is built on a technology so powerful it allows dealers to market, sell, and service cars as they would in the real world, at scale and online, making 1:1 matches between shoppers and inventory. AutoLeadStar is the only platform that is powered by scale, speed, and specificity to change the way dealers do marketing today.

Executive Headshots + Bios

Aharon Horwitz

CEO, Co-Founder

As CEO and co-founder of AutoLeadStar, Aharon is passionate about bringing cutting-edge technology solutions to the forward-thinking dealership. He leads a team committed to increasing dealership sales through improved efficiency, scalability, and personalized customer experience. He regularly speaks and writes about automotive innovation, contributing to industry publications including Dealer Magazine and Dealer Marketing. A long-time entrepreneur, Aharon’s drive for developing useful technology with tangible results has garnered coverage by Inc. Magazine, The Next Web, and LifeHacker, Mailchimp, Infusionsoft, and major automotive publications.

Favorite Food: Hummus

Yishai Goldstein

Chief of Technology, Co-founder

Yishai is an expert in search technologies, natural language processing, data warehousing, and software development methodologies. He has built multiple technologies used by companies all over the world. In addition to being a software expert, Yishai enjoys working on complex mathematical and algorithmic techniques to support our core product offering. His work at AutoLeadStar focuses on scaling our technology infrastructure, implementing new features, keeping client data secure, and maintaining a seamless and intuitive online system.

Favorite Food: Almost all food

Eliav Moshe

Chief of Product, Co-founder

Eliav is a published author in multiple fields, a top-rated application developer, and an experienced lecturer in math and bioethical analysis. His mobile applications have reached number-one spots in key app-store categories, and he has years of experience applying analytics to software and user-acquisition growth. As Chief Product Officer at AutoLeadStar, Eliav has built an extensive analytics data layer, and consults with clients in and out of the automotive world on Google Analytics implementations, data integrations, conversion optimization and mobile-first development.

Favorite Food: Steak

Idan Mishal


As COO, Idan is passionate about high quality execution of strategy while overcoming the challenges in order to build a top-notch organization. Idan oversees AutoLeadStar's global operations and supports all teams in delivering an exceptional product and service to customers and partners. Idan leverages 10+ years of building, scaling, and leadership experience, deep background in SaaS, strong business orientation and technical expertise. Prior to AutoLeadStar, Idan directed Customer Success and Presales at a SaaS fintech provider, and operated Fortune 500 enterprise accounts around the world. Idan holds a degree in Industrial Engineering and Management from Tel Aviv University.

Favorite Food: Burger

Ilana Shabtay

Director of Marketing

Ilana is an experienced marketer, innovator, and growth hacker with an expertise in digital marketing and artificial intelligence. With a background in sales and enterprise partnerships, she is always thinking about fostering new relationships to grow business. Ilana sits on the Expert Panel at Dealer Marketing Magazine and has spoken at several conferences including Digital Dealer and CBT News.

Favorite Food: Sushi

Valerie Gottschalk

Director of HR

Valerie holds a Master degree in international relations and comes from an operational and non-profit background. With extensive international experience, Valerie speaks four languages and is passionate about people and bridging different cultures. Valerie is actively participating in various local and global HR communities, seeking to constantly learn new approaches to what makes great companies.

Favorite Food: Vietnamese Food

Andrew Fine

Chief of Finance

Andrew has a strong background in corporate growth and company building including financial, sales, HR and operational activities. Andrew has 20+ years of experience in dynamic and rapid-growth high-tech environments. As CFO at AutoLeadStar, Andrew is intimately involved in building processes and supporting the CEO in corporate management functions.

Favorite Food: Chocolate

Mike Colacchio

VP of Sales

Mike joins AutoLeadStar with decades of sales experience in automotive tech companies such as Dealer Inspire,, DealerTrack, and Cox Automotive. Mike brings a wealth of knowledge and industry expertise to the VP Sales position. At AutoLeadStar, Mike is responsible for building out the sales team and driving strategic market adoption.

Favorite Food: Tacos

Roma Varyani

Director of Strategic Partnerships

Roma joined us from Stellantis (formerly FCA) where she served as a Senior Product and Dealer Program Manager on the Global Marketing Team. Based in Michigan, Roma comes with over 10 years of automotive experience from Tiers 1 through Tier 3. At AutoLeadStar, Roma will be overseeing all VAR partnerships and OEM relationships.

Favorite Food: Crème brûlée