Conversational websites, virtual test drives, and Pontiac Trans Ams with Kevin Frye
Kevin Frye and his team at Jeff Wyler Automotive Family recently performed a study on their customer’s response to adding a digital retailing tool to their website. The results? Most responded that they would not buy a car 100% online; they would still want to see and touch it. So, the company shifted to find virtual reality solutions to meet their customer’s needs and allow them to test drive their preferred cars virtually. Win-win.
In this week’s episode of the Inside Auto Podcast, Ilana Shabtay and Aharon Horwitz talk to Kevin Frye, the e-Commerce & Marketing Director at Jeff Wyler Automotive Family, about the future of augmented virtual reality in car dealerships. Kevin explains how his company and their customers use virtual reality, using customer feedback to improve business processes, and the 3 major steps the company took to deal with shifts in customer behavior caused by the pandemic.
The Impact of Social and Reputation Management
In this week’s episode of the Inside Auto Podcast, Ilana Shabtay interviews Steve Pearson, the CEO at Friendemic, about the social and reputation management impacts of car dealerships. They discuss the importance of responding to online reviews, how the COVID-19 pandemic has shifted customer behavior and consequently Friendemic’s business, and how to improve a dealer’s online presence.
Reviewing the Ford Bronco Sport from 2 Different Perspectives: Retail and Journalist
Have you heard? There’s a new car in town: the Ford Bronco Sport.
There has been a lot of talk recently about Ford’s latest release. The Bronco brand has been around for years and the reviews for their newest version are spilling in from far and wide. Among those are experts like Jack Nerad and Stephen Gabbara. For them, the Ford Bronco Sport has some features and accessories that lend itself to a comparison with the Jeep brand—and so far, there’s a lot to like about it.
In this week’s episode of the Inside Auto Podcast, Ilana Shabtay is joined by Jack Nerad and Stephen Gabbara to review the new Ford Bronco Sport. They share their different perspectives of the car, compare it to the Jeep brand, and talk about Ford’s move to provide accessories in their cars.
Everything from the Garlic Capital of the World to Dealership Culture with Walser Automotive
Tune in to this episode of Inside Auto Podcast as Aharon Horwitz and Ilana Shabtay are joined by Sherry Schultz, the Chief Human Resources Officer at Walser Automotive Group, and Colton Ray, the Chief Human Resources Officer at Walser. Sherry and Colton talk about their career journeys and their current roles at Walser Automotive Group. You’ll also hear about the importance of core values, the role of a dealership in its community, and how automotive marketing continues to innovate.
Crush Dealer Marketing While Still Being a Good Corporate Citizen with Matt Lasher
As technology continues to advance and influence the car buying process, dealers need to make sure they are still cultivating relationships with the people in their communities. Matt Lasher, the Director of Marketing at West Herr Automotive Group, believes that consumers still want to buy a car from someone that they trust, so dealerships need to focus on the customer experience now more than ever.
Tune in to this episode of Inside Auto Podcast as Aharon Horwitz and Ilana Shabtay are joined by Matt Lasher, the Director of Marketing at West Herr Automotive Group. Matt shares his career journey and how he got involved in the automotive industry. He also discusses the marketing challenges that dealerships face, talks about how technology is influencing the customer experience, and provides his insights into the future of automotive marketing.
Creating Your Brand on Social Media with Melanie Borden
Melanie Borden, the Vice President of Marketing at Celebrity Motor Car Company, believes that there are two important elements to consider when creating your brand online: authenticity and connection.
Tune in to this episode of Inside Auto Podcast as Ilana Shabtay talks with Melanie Borden, the Vice President of Marketing at Celebrity Motor Car Company. Melanie provides her insights into successfully building your brand on social media. She also shares her advice for creating engaging content, discusses the importance of having a social media plan, and talks about the best platforms for promoting your brand.
Inspiring Innovation Through Disruption with Natalie Born
Tune in to this episode of Inside Auto Podcast as Ilana Shabtay is joined by Natalie Born, the Founder and Chief Disruptor of Innovation Meets Leadership. Natalie discusses her role as an innovation consultant and her experience leading product development teams. She also provides her insights into overcoming business challenges, instilling a culture of innovation within your organization, and the value of mentorship.
Decades of Automotive Insight with Industry Expert Jack R. Nerad
There is no question that COVID-19 has required industries across the board to pivot if they want to meet the needs of their customers. Jack R. Nerad, a writer, editor, and consultant with decades of automotive industry experience, knows that COVID-19 has impacted the automotive sector in several ways—especially when it comes to the future of the car buying process.
Tune in to this episode of Inside Auto Podcast as Ilana Shabtay is joined by writer, editor, and consultant Jack R. Nerad. Jack provides his insights into the automotive industry and how COVID-19 has accelerated online car buying. He also discusses his predictions for the future of the industry, shares a story about his most recent car buying experience, and talks about his new book, The GR Factor.
Thinking Outside the Box with Colin Carrasquillo of Nielsen Automotive Group
All dealerships want to sell more cars. But with so many places to invest your resources, how do you decide where to spend your money when it comes to advertising? Colin Carrasquillo, the Digital Marketing Manager at Nielsen Automotive Group, knows that using data to make informed decisions about your advertising is the key to cutting costs—and ultimately selling more vehicles.
Join Aharon Horwitz in this episode of Inside Auto Podcast as he talks to Colin Carrasquillo, the Digital Marketing Manager at Nielsen Automotive Group. Colin discusses his career journey and shares his powerful insight on digital marketing in the automotive space. He also talks about the platforms that are uncharted by dealers, discusses why creating authentic content is important, and explains the idea behind his podcast, Experimarketing.
Why Fixed Ops Must Be Part of Your Digital Strategy
Owen Moon, the CEO and Co-Founder of Fixed Ops Digital, knows that dealerships see better results when they focus on their service department. So, how do you do this?
Join Ilana Shabtay in this episode of Inside Auto Podcast as she sits down with Owen Moon, the CEO and Co-Founder of Fixed Ops Digital. Owen shares his career journey and what he’s learned from working with car dealerships over the past 20 years. He also discusses how he pioneered fixed ops strategies in the automotive space, shares his advice for dealerships and their service departments, and talks about what the automotive industry can expect for 2021.
The Biggest Challenges in PR and How to Overcome Them
There’s something important that we need to ask ourselves when it comes to building your business: who do you want to work with? Laurie Halter, the Owner of Charisma! Communications, believes that knowing your worth and letting go of the fear around ending professional relationships are key to growing your business.
Join Ilana Shabtay in this episode of Inside Auto Podcast as she talks to Laurie Halter, the Owner of Charisma! Communications. Laurie shares her experience from two decades in the automotive industry and her advice for building a business. She also discusses what it’s like to be a woman in the automotive space, shares the number one trend in the industry today, and reveals her PR secrets. Learn more about Laurie and her expertise in work, life, and motherhood in the resources section below.
How Automotive Leadership Has Shaped Alex Lind of Red Mccombs Ford
Tune in to this episode of Inside Auto Podcast as Aharon Horwitz and Ilana Shabtay are joined by Alex Lind, the eCommerce and Marketing Director at Red McCombs Ford. Alex talks about his experience in the automotive industry, from working as a porter at a Cadillac dealership to becoming a marketing mastermind. He discusses the transformation of digital marketing in dealerships, talks about what dealerships should focus on today, and shares a memorable story about his favorite hobby.
How Does a Dealership Preserve Marketing Data—If at All—When Going Through a Buy/Sell?
During a buy/sell, a dealership goes through many changes. Mike Renaud, the Vice President of Leader in Cars Auto Group, knows that while every aspect of a dealership is affected during a buy/sell, the marketing department plays a key role in helping the dealership through the transition.
Join Ilana Shabtay in this episode of Inside Auto Podcast as she sits down with Mike Renaud, the Vice President of Leader in Cars Auto Group. Mike shares his experience in the automotive industry and discusses what a dealership’s marketing department needs to keep in mind during a buy/sell. He also talks about how to preserve data during a buy/sell, the benefits of data cleaning, and the campaigns that are most successful during this unprecedented time.
The Secrets of Digital Retailing in Automotive
Tune in to this episode of Inside Auto Podcast as Ilana Shabtay is joined by Michelle Denogean, the Chief Marketing Officer of Roadster. Michelle discusses the developments that have been made in the automotive industry due to COVID-19, shares her predictions for the future of digital retailing, and reveals her brand and marketing secrets. Stay tuned.
Chase Fraser talks about his journey to Fraser Mccombs Capital
Want to know what it takes to bring your company to 1Mil? What about 25Mil? Chase Fraser from Fraser Mccombs talks about his entrepreneurial journey and gives advice on how to succeed. Tune in to hear best practices and predictions for what will keep automotive strong in the next few years.
What’s up with David Kain during quarantine?
We all know David Kain, but in this episode, David shares with us how he has kept busy during these quarantine months! Besides for taking on a new hobby, David is continuing to help dealers power through this time to keep BDCs productive and sales on an all-time high. Tune in for more information.
Derek West discusses data-driven marketing at Autobahn Auto Group
Derek West has 19 years of experience working for Autobahn Automotive Group. Starting with selling cars and side-gigging marketing in the early 2000s, Derek has seen it all when it comes to automotive marketing evolution. Tune in to hear more about his journey.
Derek and Brooke Deboer from FastLife TV talk about raising a racing family
Derek and Brooke are quite the power couple. Owning a dealership group, race-winning on weekends, directing their own Amazon Prime TV show, and launching a life coaching business… all while raising 3 children together! Tune in to learn more about the Deboers.
Marat Pashkevich from Shift Digital shares his lifelong passion for cars and technology
Marat shares his journey from his first job working in a race shop to his current role. He also discusses the evolution of technology in dealerships, the importance of building rapport with dealers, and what lies ahead for the car buying process. Learn more about Marat and his marketing expertise in this episode.
Hoosh Karimabadi, MileOne Marketing Director talks data
This episode features Senior Director of Marketing and Business Intelligence at MileOne, Hoosh Karimabadi. Hoosh oversees the marketing strategy for the 80 store group and shares his experience building media mix models he’s developed to help him track metrics.
Automation increased leads by 33% despite pandemic crisis, with CEO of AutoLeadStar, Aharon Horwitz
We flipped the script on this episode and interviewed our CEO and co-founder of AutoLeadStar. Learn about the controlled study AutoLeadStar conducted on its client: a comparison of a dealership group that uses marketing automation on some stores, and traditional marketing methods on others. Tune in to hear results.