The Right Strategies for Communicating with Customers with Pete Petersen of Dealers United
Customers like communicating with businesses in a simple, natural way. Some prefer receiving calls, others prefer text messages, while still others prefer emails. This means that it’s important for dealerships to focus on what makes a great conversation with their customers — particularly, what platforms will make this possible.
In this episode of the InsideAuto Podcast, Aharon Horwitz interviews Pete Petersen, the CEO and Managing Partner of Dealers United, about the strategies dealerships can use to communicate better with their customers. Pete explains how Dealers United helps dealerships solve their business challenges and talks about using video, referrals, and influencers to drive car sales.
Developing a Customer-Centric Dealer Network with Dan Mohnke from Nissan USA
In this episode of the InsideAuto Podcast, co-hosts Aharon Horwitz & Ilana Shabtay are joined by Dan Mohnke, the Vice President of E-Commerce at Nissan USA, to talk about Nissan’s innovative infrastructure for improving car shopping. Dan explains why they value and partner with their dealers and talks about the traction they have seen from the Nissan@Home purchasing tool.
Building a People-Based Dealership & Giving Back to the Community with Liza Borches
Liza Borches advises dealerships to understand the people-side of their businesses and not focus solely on making sales. They should focus on helping solve their customers’ problems, whether servicing their cars or selling them a new vehicle that will meet their needs. She firmly believes that the automotive industry provides an excellent opportunity to influence people’s lives positively.
In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Liza Borches, the President and CEO of Carter Myers Automotive (CMA), to discuss how the dealership uses a people-based approach to build relationships with its employees and customers. Liza also talks about her recent keynote presentation at the Digital Dealer Conference & Expo, her company’s sustainability efforts, and her advice to women leaders working in male-dominated fields.
From Fashion to Automotive, Meet Digital Editor of Dealer Marketing Magazine, Lara Keyes
According to Lara Keyes, in order for dealerships to succeed with this, they have to ensure that they not only have the right team in place, but also that the entire team is committed to the transformation. This is what will drive growth and lead to more sales and customer satisfaction.
Lara Keyes, the Digital Editor at Dealer Marketing Magazine, is Ilana Shabtay’s guest in this episode of the InsideAuto Podcast, where she talks about the latest trends in the automotive industry. She also explains how Dealer Marketing Magazine helps dealerships improve their businesses and how the latest trends will impact the future of the industry.
The Future of Mobility and Impact of EVs on Automotive
Digital retailing in the automotive industry is skyrocketing, which presents a big challenge to big and small names alike in the space. How do you overcome the hurdle? In a bid to drive sales, dealerships have to put systems in place that will help bring customers back into dealerships to view and test-drive electric cars.
Matt Tedesco, the National Program Manager for the BMW field team at Shift Digital, is Ilana Shabtay’s guest in this week’s episode of the InsideAuto Podcast. Together, they discuss the impact of electric cars in the automotive industry. Matt also talks about the biggest challenges the industry will face in the near future, maintaining electric cars, and BMW’s latest innovations.
AutoNation’s Senior Director of Digital E-Commerce Talks Strategy
Brian Free and his team at AutoNation have been leveraging a ton of different marketing strategies to drive traffic to their 400+ websites. For instance, they use social media and Google to ensure their reputation is intact so they can keep attracting and closing online sales. Since they monitor their brand so closely, they noticed an increased conversion rate during the COVID-19 pandemic period as more customers choose to buy cars online.
Brian Free, the Senior Director of Digital E-Commerce at AutoNation, is Ilana Shabtay’s guest in this episode of the InsideAuto Podcast, where they talk about AutoNation’s SEO and digital marketing strategies. Brian explains how he got started at AutoNation, how he optimizes the dealership’s websites, and talks about some of the challenges faced by the automotive industry.
Marketing automation, Ironman, and everything in between with Justin Harmon from Eide CDJR
For Justin Harmon, effective digital retailing can compare to preparing for a triathlon. You have to prepare well in advance and know what your goal is. You also need to evaluate and measure your performance to become better and achieve greater success.
In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Justin Harmon, the Marketing Director for Eide Chrysler, about his dealership digital retailing strategies during the current COVID-19 pandemic. He also talks about the importance of being a good listener, his video marketing strategies, and his love for Ironman triathlons.
How Google Can Boost the Business of Your Dealership with Lissette Gole
However, it is important for business owners to know how to use Google’s tools to maximize their sales. To effectively leverage all that Google has to offer, you need to discover which metrics matter most to your business and the best strategies for driving customers to your dealerships.
In this episode of the InsideAuto Podcast, co-hosts Aharon Horwitz and Ilana Shabtay interview Lissette Gole, the Head of Automotive Retail at Google, about how dealerships can use Google products to promote their business. Lissette also talks about the Dealers Guidebook 2.0, digital marketing for dealerships, and the Pandemic of Positivity (POP) movement.
Keep your dealership customers happy… while staying out of court with Tom Kline
According to Tom Kline, the first step is preparing a cohesive policy or procedure document that outlines what needs to be done and can be revised as time goes on. He also encourages dealers to track their reputation on certain websites, following either a monthly or daily schedule of regular check-ins. This should also include responding to customer complaints, avoiding generic responses, and using the information gathered to improve their dealership’s operations.
Tom Kline, the Founder and Lead Consultant at Better Vantage Point, joins Ilana Shabtay in this episode of the InsideAuto Podcast to discuss his strategies for handling reputation management in dealerships. Tom explains why problem mitigation is important and talks about the need for compliance management and documenting customer data. Stay tuned!
Serving Customers Better with Mike Colleran
In the last year, Nissan has also been busy developing an online purchasing tool called “Nissan at Home,” which allows customers to test drive and buy cars from the comfort of their homes. It’s all part of their continued work to serve customers better — because isn’t that what it’s all about?
In this episode of the InsideAuto Podcast, co-hosts Aharon Horwitz and Ilana Shabtay are joined by Mike Colleran, the Senior Vice President and Corporate Officer at Nissan USA, to talk about the car maker’s new strategies for serving customers better. Mike also explains how military service has impacted his life and career, how he got to work in the auto industry, and how Nissan provides products for different markets.
The Impact of Community on Your Dealership’s Success With Jenielle Holderfield
Jenielle Holderfield, the Digital Marketing Specialist and Community Outreach Leader for Beaver Toyota, is this week’s guest on the InsideAuto Podcast with Ilana Shabtay and Aharon Horwitz. Jenielle explains how she manages the marketing and community outreach aspect of the dealership to give Beaver Toyota a strong identity in the industry. She also explains how she measures the dealership’s digital success and the tools she uses in her work.
Achieving SMART goals in and out of the automotive industry with Debbie Waines, John Elway Dealerships
Debbie’s advice for car dealerships is to set SMART goals that will allow them to build the type of businesses they want. She also advises them to ensure that those goals are time-bound, so that each step in the process has a dedicated start and deadline to achieve them.
In this episode of the InsideAuto Podcast, co-hosts Ilana Shabtay and Aharon Horwitz are joined by Debbie Waines, the Advertising and Marketing Director at the John Elway Dealership Group, to discuss the benefits of setting and achieving SMART goals. Debbie also talks about her entry into the automotive space, her life coaching work, and how she helps people find their “why.”
Why Dealerships Should Take Ownership of Their Google Accounts and Reputation
And in terms of growth, it’s critical for growing dealerships to leverage the reviews that they receive from satisfied customers. Dealers should never rely solely on third party sites like Reputation.com or Podium.com to boost their brand. Instead, they should engage their customers on personal one-to-one requests for reviews; and with the right strategy, these types of reviews can help improve SEO for the dealership.
George Nenni, Founder and Principal Consultant at Generations Digital, is Ilana Shabtay and Josh Sacks’ guest in this episode of the InsideAuto Podcast where he explains why dealerships should take ownership of their Google accounts and reputation. George also shares his advice on how to set up the right dealership categories, what to look out for in qualifying leads and conversions, and how vendors and agencies can price dealerships for their SEM. Stay tuned.
To BDC or Not to BDC, and Other Automotive Process Tips From Brian Kramer
To successfully implement any transformations in a dealership, management has to have clarity on what they want to achieve and how they plan to get there. Part of this means recruiting the right people to apply all the changes they want. It’s also important to seek advice from peers and experts in the field. At least, according to 26-year virtual retailing trailblazer, Brian Kramer.
In this week’s episode of the Inside Auto Podcast, Ilana Shabtay is joined by Brian Kramer, the General Manager of Germain Toyota of Naples, to talk about executing digital transformations in dealerships. They also discuss the benefits of using the Clubhouse app and the benefits of conducting paperless transactions.
Switching From Vanity Metrics to Metrics That Matter With Bob Lanham From Facebook
Bob Lanham works with dealers on their Facebook advertising strategies to help them grow and scale their businesses. After years of experience working with different media channels, Bob’s learned the ins and outs of effective marketing strategies—and he’s dedicated himself to helping you learn the same.
In this week’s episode of the Inside Auto Podcast, Aharon Horwitz and Ilana Shabtay are joined by Bob Lanham, the Head of Automotive Retail at Facebook, to talk about the right metrics dealerships should use for advertising. They also talk about the use of video snippets in advertising, the four most important Facebook advertising strategies, and Bob’s experience working with dealers.
People, Process, & Technology: The Bright Future of Automotive with Kyle Mountsier
To transform the automotive industry and make it attractive to young people, three main things need to be considered: people, processes, and technology. Dealerships have to be creative to improve their company cultures and offer good leadership pipelines and training to their people. They need to create a culture around people, not processes. They have to create systems that make it easier for people to do business with them. And, they have to adopt the right technology to manage their people and processes—and offer better services to clients.
Kyle Mountsier, the Marketing & Business Development Director at Nelson Automotive Group, joins Aharon Horwitz and Ilana Shabtay in this episode of the Inside Auto Podcast to discuss his strategies for transforming the automotive industry. They talk about advancements in technology, using OEM programs, and Kyle’s work as a pastor and community leader.
Car of the Year Jury
Jack Nerad and Matt DeLorenzo are jurors at the North American Car, Utility and Truck of the Year Awards (NACTOY) and know exactly what to look out for when judging vehicles. They test the vehicles, write articles and reviews about them, and know which features are important in cars.
In this week’s episode of the Inside Auto Podcast, Ilana Shabtay sits down with automotive journalists Jack Nerad and Matt DeLorenzo to talk about working for the North American Car, Utility and Truck of the Year Awards (NACTOY) and serving in its jury. Jack and Matt talk about the history of the organization, how they judge vehicles, and what makes the 2021 award-winning vehicles great cars.
Being a Part of the Automotive Conversation with Glenn Pasch
For years, every car dealer had a shop where buyers would walk in to find the right cars to buy. In this scenario, dealers had the opportunity to physically help buyers find the right cars, but that has since changed. In the last couple of years, thanks to advancements in technology, car dealerships have had to embrace new ways of marketing, communicating, and selling cars.
In this episode of the Inside Auto Podcast, co-hosts Aharon Horwitz and Ilana Shabtay are joined by Glenn Pasch, the CEO of PCG Digital, to talk about the challenges of digital retailing, the similarities between dealerships and the hospitality industry, and the value of personalized conversations. Keep listening!
How David Long From Hansel Auto Changes the Golden Rule Forever
David Long believes that the new “golden rule” is slightly different: treat people the way they want to be treated. This means that dealerships should figure out how their customers want to engage and use that to their advantage. Some customers prefer text messages, some like talking through the phone, and still others may prefer face-to-face communication. So, how do you discover what your customer wants?
In this episode of the Inside Auto Podcast, co-hosts Aharon Horwitz and Ilana Shabtay are joined by David Long, the Executive General Manager of the Hansel Auto Group, to talk about how dealerships should communicate and sell to their customers. They discuss the “golden rule”, how technology and COVID-19 have changed how dealerships operate, and how the Clubhouse app is being used by players in the automotive industry.
How to Build a Strong In-House Marketing Team with Quirk Auto Dealers
The marketing team at Quirk Auto Dealers is made of people handling email marketing, social media content, and parts and services. They all work collaboratively to provide the marketing services needed by the dealership and its customers. Every employee has their specialty—but they all share ideas and handle challenges together.
Sean Western and Brandon Sweeney from Quirk Auto Dealers join co-hosts Aharon Horwitz and Ilana Shabtay in this episode of the Inside Auto Podcast to discuss their strategies on how to build a strong in-house marketing team. They talk about Quirk Auto Dealers’ decision-making process, how the dealership has evolved over the years, and the future of blockchain in the automotive industry.
What Years in Automotive has Taught Jim Ziegler
Facebook Ads and Google My Business have created more opportunities for dealers to sell cars—even without a company website. Because of all these changes in the automotive industry, Jim Ziegler strongly encourages dealerships to reinvent themselves to stay relevant and head off the competition.
Jim Ziegler, the President and CEO of Ziegler SuperSystems, joins co-hosts Aharon Horwitz and Ilana Shabtay in this episode of the Inside Auto Podcast to discuss how the automotive industry has evolved over the years. They talk about the need for dealerships to reinvent themselves, how to create effective OEM co-op programs, and how to stay ahead of technological changes.
Conversational websites, virtual test drives, and Pontiac Trans Ams with Kevin Frye
Kevin Frye and his team at Jeff Wyler Automotive Family recently performed a study on their customer’s response to adding a digital retailing tool to their website. The results? Most responded that they would not buy a car 100% online; they would still want to see and touch it. So, the company shifted to find virtual reality solutions to meet their customer’s needs and allow them to test drive their preferred cars virtually. Win-win.
In this week’s episode of the Inside Auto Podcast, Ilana Shabtay and Aharon Horwitz talk to Kevin Frye, the e-Commerce & Marketing Director at Jeff Wyler Automotive Family, about the future of augmented virtual reality in car dealerships. Kevin explains how his company and their customers use virtual reality, using customer feedback to improve business processes, and the 3 major steps the company took to deal with shifts in customer behavior caused by the pandemic.
The Impact of Social and Reputation Management
In this week’s episode of the Inside Auto Podcast, Ilana Shabtay interviews Steve Pearson, the CEO at Friendemic, about the social and reputation management impacts of car dealerships. They discuss the importance of responding to online reviews, how the COVID-19 pandemic has shifted customer behavior and consequently Friendemic’s business, and how to improve a dealer’s online presence.
Reviewing the Ford Bronco Sport from 2 Different Perspectives: Retail and Journalist
Have you heard? There’s a new car in town: the Ford Bronco Sport.
There has been a lot of talk recently about Ford’s latest release. The Bronco brand has been around for years and the reviews for their newest version are spilling in from far and wide. Among those are experts like Jack Nerad and Stephen Gabbara. For them, the Ford Bronco Sport has some features and accessories that lend itself to a comparison with the Jeep brand—and so far, there’s a lot to like about it.
In this week’s episode of the Inside Auto Podcast, Ilana Shabtay is joined by Jack Nerad and Stephen Gabbara to review the new Ford Bronco Sport. They share their different perspectives of the car, compare it to the Jeep brand, and talk about Ford’s move to provide accessories in their cars.
Everything from the Garlic Capital of the World to Dealership Culture with Walser Automotive
Tune in to this episode of Inside Auto Podcast as Aharon Horwitz and Ilana Shabtay are joined by Sherry Schultz, the Chief Human Resources Officer at Walser Automotive Group, and Colton Ray, the Chief Human Resources Officer at Walser. Sherry and Colton talk about their career journeys and their current roles at Walser Automotive Group. You’ll also hear about the importance of core values, the role of a dealership in its community, and how automotive marketing continues to innovate.
Crush Dealer Marketing While Still Being a Good Corporate Citizen with Matt Lasher
As technology continues to advance and influence the car buying process, dealers need to make sure they are still cultivating relationships with the people in their communities. Matt Lasher, the Director of Marketing at West Herr Automotive Group, believes that consumers still want to buy a car from someone that they trust, so dealerships need to focus on the customer experience now more than ever.
Tune in to this episode of Inside Auto Podcast as Aharon Horwitz and Ilana Shabtay are joined by Matt Lasher, the Director of Marketing at West Herr Automotive Group. Matt shares his career journey and how he got involved in the automotive industry. He also discusses the marketing challenges that dealerships face, talks about how technology is influencing the customer experience, and provides his insights into the future of automotive marketing.
Creating Your Brand on Social Media with Melanie Borden
Melanie Borden, the Vice President of Marketing at Celebrity Motor Car Company, believes that there are two important elements to consider when creating your brand online: authenticity and connection.
Tune in to this episode of Inside Auto Podcast as Ilana Shabtay talks with Melanie Borden, the Vice President of Marketing at Celebrity Motor Car Company. Melanie provides her insights into successfully building your brand on social media. She also shares her advice for creating engaging content, discusses the importance of having a social media plan, and talks about the best platforms for promoting your brand.
Inspiring Innovation Through Disruption with Natalie Born
Tune in to this episode of Inside Auto Podcast as Ilana Shabtay is joined by Natalie Born, the Founder and Chief Disruptor of Innovation Meets Leadership. Natalie discusses her role as an innovation consultant and her experience leading product development teams. She also provides her insights into overcoming business challenges, instilling a culture of innovation within your organization, and the value of mentorship.
Decades of Automotive Insight with Industry Expert Jack R. Nerad
There is no question that COVID-19 has required industries across the board to pivot if they want to meet the needs of their customers. Jack R. Nerad, a writer, editor, and consultant with decades of automotive industry experience, knows that COVID-19 has impacted the automotive sector in several ways—especially when it comes to the future of the car buying process.
Tune in to this episode of Inside Auto Podcast as Ilana Shabtay is joined by writer, editor, and consultant Jack R. Nerad. Jack provides his insights into the automotive industry and how COVID-19 has accelerated online car buying. He also discusses his predictions for the future of the industry, shares a story about his most recent car buying experience, and talks about his new book, The GR Factor.
Thinking Outside the Box with Colin Carrasquillo of Nielsen Automotive Group
All dealerships want to sell more cars. But with so many places to invest your resources, how do you decide where to spend your money when it comes to advertising? Colin Carrasquillo, the Digital Marketing Manager at Nielsen Automotive Group, knows that using data to make informed decisions about your advertising is the key to cutting costs—and ultimately selling more vehicles.
Join Aharon Horwitz in this episode of Inside Auto Podcast as he talks to Colin Carrasquillo, the Digital Marketing Manager at Nielsen Automotive Group. Colin discusses his career journey and shares his powerful insight on digital marketing in the automotive space. He also talks about the platforms that are uncharted by dealers, discusses why creating authentic content is important, and explains the idea behind his podcast, Experimarketing.
Why Fixed Ops Must Be Part of Your Digital Strategy
Owen Moon, the CEO and Co-Founder of Fixed Ops Digital, knows that dealerships see better results when they focus on their service department. So, how do you do this?
Join Ilana Shabtay in this episode of Inside Auto Podcast as she sits down with Owen Moon, the CEO and Co-Founder of Fixed Ops Digital. Owen shares his career journey and what he’s learned from working with car dealerships over the past 20 years. He also discusses how he pioneered fixed ops strategies in the automotive space, shares his advice for dealerships and their service departments, and talks about what the automotive industry can expect for 2021.
The Biggest Challenges in PR and How to Overcome Them
There’s something important that we need to ask ourselves when it comes to building your business: who do you want to work with? Laurie Halter, the Owner of Charisma! Communications, believes that knowing your worth and letting go of the fear around ending professional relationships are key to growing your business.
Join Ilana Shabtay in this episode of Inside Auto Podcast as she talks to Laurie Halter, the Owner of Charisma! Communications. Laurie shares her experience from two decades in the automotive industry and her advice for building a business. She also discusses what it’s like to be a woman in the automotive space, shares the number one trend in the industry today, and reveals her PR secrets. Learn more about Laurie and her expertise in work, life, and motherhood in the resources section below.
How Automotive Leadership Has Shaped Alex Lind of Red Mccombs Ford
Tune in to this episode of Inside Auto Podcast as Aharon Horwitz and Ilana Shabtay are joined by Alex Lind, the eCommerce and Marketing Director at Red McCombs Ford. Alex talks about his experience in the automotive industry, from working as a porter at a Cadillac dealership to becoming a marketing mastermind. He discusses the transformation of digital marketing in dealerships, talks about what dealerships should focus on today, and shares a memorable story about his favorite hobby.
How Does a Dealership Preserve Marketing Data—If at All—When Going Through a Buy/Sell?
During a buy/sell, a dealership goes through many changes. Mike Renaud, the Vice President of Leader in Cars Auto Group, knows that while every aspect of a dealership is affected during a buy/sell, the marketing department plays a key role in helping the dealership through the transition.
Join Ilana Shabtay in this episode of Inside Auto Podcast as she sits down with Mike Renaud, the Vice President of Leader in Cars Auto Group. Mike shares his experience in the automotive industry and discusses what a dealership’s marketing department needs to keep in mind during a buy/sell. He also talks about how to preserve data during a buy/sell, the benefits of data cleaning, and the campaigns that are most successful during this unprecedented time.
The Secrets of Digital Retailing in Automotive
Tune in to this episode of Inside Auto Podcast as Ilana Shabtay is joined by Michelle Denogean, the Chief Marketing Officer of Roadster. Michelle discusses the developments that have been made in the automotive industry due to COVID-19, shares her predictions for the future of digital retailing, and reveals her brand and marketing secrets. Stay tuned.
Chase Fraser talks about his journey to Fraser Mccombs Capital
Want to know what it takes to bring your company to 1Mil? What about 25Mil? Chase Fraser from Fraser Mccombs talks about his entrepreneurial journey and gives advice on how to succeed. Tune in to hear best practices and predictions for what will keep automotive strong in the next few years.
What’s up with David Kain during quarantine?
We all know David Kain, but in this episode, David shares with us how he has kept busy during these quarantine months! Besides for taking on a new hobby, David is continuing to help dealers power through this time to keep BDCs productive and sales on an all-time high. Tune in for more information.
Derek West discusses data-driven marketing at Autobahn Auto Group
Derek West has 19 years of experience working for Autobahn Automotive Group. Starting with selling cars and side-gigging marketing in the early 2000s, Derek has seen it all when it comes to automotive marketing evolution. Tune in to hear more about his journey.
Derek and Brooke Deboer from FastLife TV talk about raising a racing family
Derek and Brooke are quite the power couple. Owning a dealership group, race-winning on weekends, directing their own Amazon Prime TV show, and launching a life coaching business… all while raising 3 children together! Tune in to learn more about the Deboers.
Marat Pashkevich from Shift Digital shares his lifelong passion for cars and technology
Marat shares his journey from his first job working in a race shop to his current role. He also discusses the evolution of technology in dealerships, the importance of building rapport with dealers, and what lies ahead for the car buying process. Learn more about Marat and his marketing expertise in this episode.
Hoosh Karimabadi, MileOne Marketing Director talks data
This episode features Senior Director of Marketing and Business Intelligence at MileOne, Hoosh Karimabadi. Hoosh oversees the marketing strategy for the 80 store group and shares his experience building media mix models he’s developed to help him track metrics.
Automation increased leads by 33% despite pandemic crisis, with CEO of AutoLeadStar, Aharon Horwitz
We flipped the script on this episode and interviewed our CEO and co-founder of AutoLeadStar. Learn about the controlled study AutoLeadStar conducted on its client: a comparison of a dealership group that uses marketing automation on some stores, and traditional marketing methods on others. Tune in to hear results.