“Why First Party Data is Your Marketing Strategy”

The CDXP takes siloed, disjointed dealership data and connects it into one organized, cohesive system. This is the best way for dealerships to keep their businesses productive and in line with customer expectations today. When your first party data is connected, you can leverage the machine learning, artificial intelligence, and predictive analytics provided by the CDXP to make data-driven decisions for marketing, sales, and other departments.

There are several clear benefits for dealerships using a CDXP: 1. Dealership marketing teams can reclaim their time and put their energy toward the more creative and strategic elements of the job. 2. Sales teams can stop logging into multiple dashboards and view one, unified shopper entity with all contact details and vehicles of interest. 3. Customers will experience a consistent message, be served relevant ads, timely emails, and engage with targeted onsite offers which all reflect the most up to date information from your dealership.

AutoLeadStar’s CDXP connects your dealership’s website, inventory, CRM, OEM offers, dealership offers, Google search and display ads, and your Facebook ads. Once your data sources are connected, the CDXP turns the consolidated data into marketing action that translates into a seamless customer shopping experience.